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Organisations that are choosing to adopt an expansion strategy may use the Ansoff Matrix to clarify possible directions for expansion. The PIMs database contains information on some 2,000 companies about 87 variables identified as economic success [...] It provides a linkage between products and markets. The choice of each definite model depends on companyâ??s age, success, product and other specifications. There is no evidence to suggest that there is any expertise in these businesses within the management team. The database can be accessed and the enquirer can enter data on 30 variables.
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Information is deemed reliable but not guaranteed.